This page is unfinished at the moment, but feel free to read my first draft of values. I use the word “we” a lot, but for now it's just me, Victoria.

🧭 Mission


To record and uplift the stories and experiences of goths and alternative people today, through collecting stories of gothic past, present, and future.

🔍 Vision


Our vision is to create a community and a home for goths and alternative people alike to record their history and identity, however grand or mundane, and share it with the world. We want young goths to learn about the past of the movement and we want to look to a future where we celebrate our subculture.

⚖️ Values


Help make knowledge available to everyone

When talking to younger goths, there is a desire to know more about the history of the movement and subculture, but no one place to go to learn. We want to make a place where people can go to feel connected to the past and the people who came before them.

Give everyone a platform

We want the museum to have an open and ever evolving online gallery, anyone can submit anything they feel relates to the history of goth or to their own identity. We want everyone to be heard.

Act with transparency

We want to share the workings of the museum with our audience and empower them to start their own creative projects. We want to be open and honest about how the museum runs, and let everyone be a curator.

Accessibility at the core

Disabled people like myself are excluded from so many parts of the world, physical and digital. We will make an extra effort to be radically accessible to everyone, especially those who are regularly excluded.

Love radically

We believe that there can be a positive future, and that museums are places that the future can be imagined and made. There is infinite love in the world, so we want to share it.